James Willcox graduated from Harper Adams University in 2014 with a BSc Honours degree in Agricultural Business. The four year course included a placement year which introduced James to farm business consultancy. The exposure to a variety of farm businesses during this year led to his dissertation topic investigating the differences within farmer motivation, attitude and objectives and how these variables influenced arable farm profitability in Hampshire.
After graduating he built upon his existing practical experience of arable, sheep and beef farming by working on a mixed but predominantly arable farm for 15 months and then working in New Zealand for 5 months. During this time period James also became FACTS qualified. James has a broad understanding of a range of farming systems and main contributors to farm profitability.